Content calendars are a perfect way to keep your marketing campaigns organized and allows you to plan ahead. Its a good idea to have a schedule that is at least 2-4 weeks ahead of schedule, the earlier the better. It can be as simple as the date and time you want to make a post to a detailed description of the copy and title of a blog or Facebook post.
Below is an example of a simple content calendar I use to stay organized. I first decided to create this calendar to help communicate with our social media helper, as to what I wanted them to post. I made this on an excel sheet and transferred it to a shared google drive folder. I also included any specific descriptions I wanted for particular posts but still allowed them to be creative. If you have someone else doing your social media, this is the perfect way to guide your employees on whats expected. Content calendars help to communicate the company’s expectations throughout all departments, and maintains a consistent image of the brand throughout all social media and marketing channels, from Instagram to your Email newsletter. Consistency is important for your company’s brand image, and communicating expectations to your employees through the use of content calendars does the job.
-The Marketing Mixologist
The Marketing Mixologist 