If you want to expand your reach online, Social media is crucial for any e-commerce website. One of my favorite social media platforms to use is Instagram. Remember that each social media platform serves a different purpose and has a different audience, therefore we need to be strategic in planning what to post. Here are 5 tips on how to get started on Instagram and utilizing this platform to bring more traffic onto your website!
- Post creative content!
- Instagram is a very visual and unique space where individuals can be creative and truly show off their personality. This goes for businesses also! Be aware of each post and how it contributes to your brand’s image. Make sure its aline with your brand colors, aesthetic, and values.
- Engage with your followers
- Social media is a place to interact , build trust, and form a relationship with your customers. When you make a post, ask your followers questions that let them engage on that post for example:
- Description: ” Show us how you personalize your totes with the #pursenalizeit and we’ll feature our top 3 on our page! “
- This post is strong visually, and brings followers to want to engage with your brand. It also is an opportunity for them to share on their own pages, images of your product
- Social media is a place to interact , build trust, and form a relationship with your customers. When you make a post, ask your followers questions that let them engage on that post for example:
- Don’t ignore the comment section!
- If you see someone aska question on your post or compliment it, reply to them! Customer love talking to their favorite brands because it builds relationships and shows that you are real people and not a computer. Engaging with followers will increase their trust and may possibly lead to a sale in the future.
- Schedule and plan out your posts
- Managing an Instagram account takes a lot of time, work, and dedication. If you post inconsistently, followers will begin to forget about your brand. Be prepared and plan ahead! Create a calendar and plan out exactly when and what you will be posting ahead of time. This allows you to utilize your time more efficiently.
- Post the bare minimum of promotional ads
- Your followers don’t go on Instagram to be advertised to. Keep your promotional posts to a minimum and post more relatable and engaging content instead. If your selling wearable products, post inspirational content of different ways that item can be worn or accessorized. Another good idea is to repost from your followers because not only is this engaging with your customers, but it also saves you time! Just be sure to acknowledge the follower and compliment them.
Now that you have these tips, you can go off an try them out for your own business
– The Marketing Mixologist
The Marketing Mixologist 